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MICHIEL BRUGGEMAN

Experience Design Specialist

LinkedIn

CONTACT ME FOR

Conferences / Workshops / Brainstorms / Research

I WORKED IN

SINGAPORE - BERLIN - PARIS

About Michiel

Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.

Steve Jobs
I'm a specialist in User Experience, Design Strategy, Interaction Design and Customer Storytelling, with more than 11 years of experience in the web, app, mobile and software design. Very profound with the Agile methodology.
I have created solutions for: KONE,RHB Bank, KTB Bank, UOB, HSBC, Banque of Luxembourg, Skoda, Microsoft, Sennheiser, European Commission, French Government, Malaysia Airlines, Singapore Zoo.

Vision & Roadmap

Understanding the needs of the company's customers, employees & stakeholders.

  • Ethnographic Research
  • Interviewing
  • User Journey Mapping
  • Service Blueprint

Vision & Roadmap
WHY

Rapid Prototyping

Get a first draft out in matter of days, translate concepts in reality.

  • Concept Posters
  • Clickable Prototypes
  • Infographics
  • Product Commercials

Rapid Prototyping
WHAT

User Testing

Validate with real customers, business stakeholders and employees.

  • A/B Testing
  • User Journey Mapping
  • Observation
  • Technology Assessment

User Testing
HOW
Contact Me

Skills

There's always room for a story that can transport people to another place.

J.K. Rowling
Storytelling is an interplay between links and nodes. Links that connect feelings. It’s not about what you want to say. It’s about what you want your audience to remember and share.
We believe that today Storytelling is both a powerful and necessary way of communicating. Stories are illustrative, easily memorable, and allow any business to create stronger emotional bonds with their users and customers

Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.

Dieter Rams
You might notice that the best definition of design is Design itself, but conceptualization provided by language is essential in order to build the reality and to understand it. You know what to do, how to do it and why it is necessary.
CEOs must be designers. Enterprises whose CEOs are really aware of what design is are much more innovative than those which have just better managers. Design is an interplay of emotions.

Two roads diverged in a wood, and I—I took the one less traveled by, And that has made all the difference.

Robert Frost
The single most important thing to remember is that there is no one good way to do a talk. The most memorable talks offer something fresh, something no one has seen before. The worst ones are those that feel formulaic. So do not on any account try to emulate something that has be done before.
Effective presentations are a mixture of a variety of elements. You have to know what your audience wants. You need to prepare good, interesting, engaging content. You must be confident in presenting the material.

The flower that blooms in adversity is the rarest and most beautiful of all.

Walt Disney
User experience includes the practical, experiential, affective, meaningful and valuable aspects of human–computer interaction and product ownership. Additionally, it includes a person’s perceptions of system aspects such as utility, ease of use and efficiency.
User experience may be considered subjective in nature to the degree that it is about individual perception and thought with respect to the system. User experience is dynamic as it is constantly modified over time due to changing usage circumstances and changes to individual systems as well as the wider usage context in which they can be found.

The greatest enemy of knowledge is not ignorance, it is the illusion of knowledge.

Stephen Hawking
Before you start with describing an experience you need a good and solid plan of attack. A method or plan chosen to bring about a desired future, such as achievement of a goal or solution to a problem.
By aligning business efforts, processes and partners to meet people’s changing expectations, frog ensures the delivery of a cohesive experience across an evolving offering of products and services, building strong and long-lasting customer relationships.

WHAT I LOVE TO DO!

Responsive Design

I have very good knowledge of front-end solutions. Integration of Bootstrap, Angular or custom JS and HTML5. To create a seamless responsive user experience.

Internet Of Things

Connecting a PI or Arduino to the cloud is no problem. I have done that before. But let us now control our future and life-styles with the Internet Of Things.

Communication

The key to success is a collaborative process between the business and the team. I love working in an interative Agile way. That centralizes the communication. My best practices were through Jira.

Love

Customer Experience and Value Creation is all about Love and understanding what the user really wants to feel and experience when he uses your solution. It is sharing your mindset and passion with them.

Performance Experience

Everyone knows that users are highly demanding on loading times. No one wants to wait on his page or result. It is very important to know where the possible thresholds could lay.

Wireframes

I have worked in multiple big projects as a lead in wireframe building and prototyping. Towards building a minimal viable product. Using tools as Axure, Proto.io, MarvelApp, Invision.

Quotes I remember!

A user interface is like a joke. If you have to explain it, it’s not that good.

Martin Leblanc, Iconfinder

Quotes I remember!

It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them

Steve Jobs, Apple

Quotes I remember!

I never made one of my discoveries through the process of rational thinking

Albert Einstein, GERMANY

Contact

Call Me
+65 8182 3472
Address
Singapore & Switzerland
Email
hello@michielbruggeman.com
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